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Travel + Leisure Southeast Asia to launch in December 2007

Hong Kong, 3 December, 2007 ---- The newest edition of Travel + Leisure (T+L), the world's leading travel magazine, is about to hit the shelves in Southeast Asia. Joining six other editions, the magazine will be the most widely distributed of T+L's international family outside the U.S. flagship edition, reaching 12 countries and territories across the region.

Travel + Leisure, owned by American Express Publishing, has been leading the travel and lifestyle magazine sector for more than 35 years. The winner of numerous awards for outstanding journalism and photography, more than 5 million people worldwide read the publication every month.

The latest addition to the fold, Travel + Leisure Southeast Asia, will bring its readers high-quality regional coverage alongside international content tailored to its affluent audience.

"Travel + Leisure Southeast Asia is aimed squarely at the sophisticated Asian traveler," said editor-in-chief Matt Leppard. "But the magazine is definitely not just another guide to the region's attractions. Our readers are traveling the world, and our aim is both to inform and inspire their global adventures, with coverage of destinations as diverse as New York, London and even Patagonia.

"Importantly, the T+L brand is about more than just travel," added Leppard. "It is about the cosmopolitan lifestyles that our readers lead. Cutting-edge style is an essential component of each issue, alongside shopping guides, art and design trends, technology, food and wine guides, and more."

Nancy Novogrod, senior vice president and editorial director of American Express Publishing and editor-in-chief of Travel + Leisure U.S., will provide editorial direction for this new edition.

Novogrod commented: "There is a great deal of interest in our brand in the Asia-Pacific region, where there is a high level of affluence and sophistication. People are looking for an authoritative and modern source for travel informationójust one more indication of today's global mindset and the global reach of Travel + Leisure."

What also sets the magazine apart from its competitors is its policy of not accepting "press trips" or other goods and services in exchange for editorial coverage.

According to Lucas W. Krump, vice president and associate publisher of Travel + Leisure Southeast Asia, the magazine launch is a direct reflection of current trends in travel across the region.

"At present inter-regional travel serves as the core inbound tourism market for any one country in Southeast Asia," said Krump. "Countries such as Thailand, Indonesia and Singapore recognize the importance of inbound tourism from neighboring countries and are making substantial efforts to maintain and increase visitors from other Southeast Asian countries."

Travel + Leisure Southeast Asia is published by Media Transasia Ltd. With offices in Bangkok, Hong Kong and across India, the company is already one of the region's biggest and most successful publishing houses. The company also produces OK! and Seventeen magazines, as well as Maxim India and the South Asia (India) edition of Travel + Leisure.

"Media Transasia focuses on working with leading international publishers as we continue to expand," said Rasina Uberoi, publishing director of Media Transasia Ltd. "American Express Publishing is the ideal partner with which to grow our stable of high-quality licensed publications."

Travel + Leisure Southeast Asia will be printed monthly, with an initial print run of 50,000 copies. It will be distributed in Singapore, Hong Kong, Thailand, Indonesia, Malaysia, Vietnam, Macau, Philippines, Myanmar, Cambodia, Brunei and Laos, with a cover price of US$5 (local prices may differ).



"Importantly, the T+L brand is about more than just travel," added Leppard. "It is about the cosmopolitan lifestyles that our readers lead. Cutting-edge style is an essential component of each issue, alongside shopping guides, art and design trends, technology, food and wine guides, and more."

Nancy Novogrod, senior vice president and editorial director of American Express Publishing and editor-in-chief of Travel + Leisure U.S., will provide editorial direction for this new edition.

Novogrod commented: "There is a great deal of interest in our brand in the Asia-Pacific region, where there is a high level of affluence and sophistication. People are looking for an authoritative and modern source for travel informationójust one more indication of today's global mindset and the global reach of Travel + Leisure."

What also sets the magazine apart from its competitors is its policy of not accepting "press trips" or other goods and services in exchange for editorial coverage.

According to Lucas W. Krump, vice president and associate publisher of Travel + Leisure Southeast Asia, the magazine launch is a direct reflection of current trends in travel across the region.

"At present inter-regional travel serves as the core inbound tourism market for any one country in Southeast Asia," said Krump. "Countries such as Thailand, Indonesia and Singapore recognize the importance of inbound tourism from neighboring countries and are making substantial efforts to maintain and increase visitors from other Southeast Asian countries."

Travel + Leisure Southeast Asia is published by Media Transasia Ltd. With offices in Bangkok, Hong Kong and across India, the company is already one of the region's biggest and most successful publishing houses. The company also produces OK! and Seventeen magazines, as well as Maxim India and the South Asia (India) edition of Travel + Leisure.

"Media Transasia focuses on working with leading international publishers as we continue to expand," said Rasina Uberoi, publishing director of Media Transasia Ltd. "American Express Publishing is the ideal partner with which to grow our stable of high-quality licensed publications."

Travel + Leisure Southeast Asia will be printed monthly, with an initial print run of 50,000 copies. It will be distributed in Singapore, Hong Kong, Thailand, Indonesia, Malaysia, Vietnam, Macau, Philippines, Myanmar, Cambodia, Brunei and Laos, with a cover price of US$5 (local prices may differ).
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