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Thailand Tourism Festival 2010 (TTF 2010) boosts domestic tourism

The Tourism Authority of Thailand (TAT) is inviting Thai tourists, expatriates living in Thailand, and the general public to join the country’s largest travel and tourism showcase event, the Thailand Tourism Festival 2010 (TTF 2010) during 9-13 June, 2010, from 10:00-21:00 hrs, at the Challenger Hall 1-3, Impact Muang Thong Thani.

Designed to stimulate domestic tourism by showcasing quality Thai tourism products and services as well as to celebrate the 50th anniversary of the founding of TAT, the TTF 2010 features a vast range of new tourist attractions highlighting Thai culture, the unique traditions of each region, the benefits of tourism, and a display of new technology on tourism marketing and other areas of travel.

The event will feature a daily programme of spectacular performances, highlighting the best of each Thai region. It will also highlight special interest travel opportunities; such as, ecotourism, adventure tourism, green tourism, and health and wellness.

The event will see a strong turnout of Thai public and private sector tourism organisations and associations, tourism-related businesses, small and medium sized enterprises, travel agents, airlines, hotels, resorts, and arts and crafts makers nationwide. Many of them will have special offers exclusively for visitors to the event.

Last year, the event attracted over 150,000 people which generated 200 million Baht in income. TAT is expecting at least 200,000 people to attend throughout the five-day event, generating an estimated same amount as last year both directly and indirectly. This year, the key focus of TTF is to encourage the Thai people to seek relaxation and find happiness after the recent crisis more than economic return. The event is also designed to help restore tourists’ confidence to travel to Thailand again by initially encouraging the Thai people to resume travel.

In 2009, Thais began taking their holidays at home, which generated a 3.3% increase in domestic travel to 87 million trips and earnings of 467 billion Baht. The average length of stay was 2-3 days, with average daily expenditure per person per day of 3,500 Baht. The domestic arrivals target in 2010 is 90 million trips.

TAT Governor Suraphon Svetasreni said, “Domestic tourism is becoming a mainstay of the Thai tourism industry, especially in times when international tourism is affected by events beyond our control. The TTF 2010 will help showcase many of our micro-level tourism companies and the opportunities for domestic travellers to see different parts of the country.”

This year, the private sector will participate in 598 booths. TAT has divided the show into 13 zones where visitors can find the perfect combination of products and services to plan their next trip, as well as various kinds of tourism activities suited to many different tastes, budgets, and customer profiles.

Main Stage with Cultural Performances, Light and Sound Shows
Opening ceremony of TTF 2010, cultural performances and entertainment from the four regions of Thailand, Tiffany show, Thai boxing, magic show, Thai folk songs, and Thai folk concerts.

I-San (Northeastern region) village
Tourism product information in the 19 provinces, promoting six outstanding travel routes in I-san, demonstrations of folk handicrafts, cultural performances, and folk music shows.

Northern region village
Large mock up of Wat Pongsanuk (2008 UNESCO Asia-Pacific Heritage Award for Culture Heritage Conservation), Hill tribe performances and an opportunity to make a wish by writing it on a Tung (the flag normally flown in front of Buddhist temples).

Central region village
A “Back to the 80’s” theme categorised into 4 zones: 1) Siam Zone: mock up of Siam Square and a roller-skating rink, Bang Pu resort, and Chinatown in the old days. 2) Central Lively Zone: demonstration of local handicrafts; such as, Thai boxing dolls, kite-making, weaving, herbal products, and silverware. 3) Market zone: Selling local foods and products. And 4) Information Zone: providing tourism information about the Central Region.

Temple fair in the old days
Mock up of a temple fair atmosphere with fun games and outdoor cinema.

Eastern region village: Highlights of the seven provinces, Chonburi, Rayong, Chanthaburi, Trat, Nakhon Nayok, Prachinburi and Sa Kaeo. Mock up of major tourist attractions and tourism activities; such as fruit orchards, rafting activities, Sunthorn Phu Monument, Khao Chi Chan Buddha image carving, etc.

Southern region village
Mock up of tourism attractions; such as, Lim Ko Nieo Chinese Shrine, Masjid Klang in Pattani, demonstration of rubber tapping, monkeys collecting coconuts show, batik-weaving, and wood carving.

Ecotourism and Adventure tourism
The natural trail, presentation of adventure tourism; such as, cliff-climbing, kayaking, etc.

Health tourism and green tourism
Perfect harmony between East and West, Thai massage demonstration, yoga and spas, mock up of health tourism resorts; such as, hot springs.

Travel and Tourism
The story of travel and tourism through a multimedia exhibition and interactive media.

Exhibition marking TAT’s 50th Anniversary
Exhibition of TAT’s work for the past 50 years like Or Sor Tor Magazine, tour by train to watch the elephant round up in Surin province, awards received by TAT, and future trends in tourism information technology.

Food from 5 regions
Famous dishes, including many with original recipes from all regions of Thailand, for sale to participants.

Technical seminar
On 13 June, consumers will have a chance to attend informative seminars under the theme of “Tourism Unbound: The Road to Nowhere” from 11.00-17.00 hrs at Jupiter Rooms 4-7. The topics of the seminar are as follows:
Googled: Nowism for the Real Time Traveller (11.00-12.30 hrs)
Keep Walking for Soul Searching (13.30-15.00 hrs)
Cooler, Sexier, Hotter, Better: Fill ‘ER’ up with a day (13.30-15.00 hrs)
Passion, Mantra: Mesmerization in Marketing (15.30-17.00 hrs)
Tourism “Less for More” (15.30-17.00 hrs)

Specialists invited to share their views include Patee Sarasin (Nok Air), Apirak Kosayothin (former BMA governor), Prapon Ratanachaikanon (True Move 3G), amongst others. The seminars will be conducted in Thai. Registration time is 10.00-10.30 hrs.

For further information on the Thailand Tourism Festival 2010, please check out or TAT Call Centre 1672.

Contact information:
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
Web site:

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